Who Helps Upriver?


   Through its Affiliate network, Upriver Studio connects a variety of marketing
services beyond its own specialties based on client need.

Brand Strategy

      Brand Management
      Experience Management Systems
      Marketing Communications Plans
      Media Plans

Affiliate Profiles

Kim Fox, Owner, Fox Marketing, Inc
   Kim is a proven leader with two decades of marketing, advertising and promotional experience. She has strong strategic planning, organizational skills and extensive experience in helping companies build brands and effective communication programs.

   She most recently served as the Director of Marketing for The Litchfield Company. Since 1994, Kim’s primary role was to direct the marketing team efforts with strategic and integrated planning. She developed and managed the in-house agency for the company. Her responsibilities included research, branding, advertising, public relations, collateral, and promotion/event execution for all sales centers, resort communities, residential product, recreational amenities including private golf club and harbor marina, commercial offerings, and re-sales for any property developed and/or sold by The Litchfield Company.

   Prior to The Litchfield Company, Kim served in Account Management and Production Management positions for two advertising agencies:  Davis Advertising (1989 – 1992) in Charleston, South Carolina and FKQ Advertising (1992 – 1994) in Clearwater, Florida. Her client industry list ranged from real estate, financial institutions, and restaurant/hospitality to business-to-business.

   Previously, she served as Director of Marketing for Briarcliffe Mall (1986 – 1989- currently named Colonial Mall) of Myrtle Beach, South Carolina and Advertising/Public Relations Director for Litus Corporation, a local real estate developer. In both positions, Kim was responsible for all branding, planning, advertising, public relations, collateral, promotions, special events, etc.

   Kim is also very active in the community. Currently, she is a board member for the Georgetown County Visitors Bureau and the Pawleys Island – Festival of art and music.She is a member of All Saints Church, Pawleys Island.

   Kim earned her B.A. in Mass Communications from the University of South Florida and gained retail marketing knowledge from the International Council of Shopping Centers/Marketing Institute.  She is a graduate from the Chamber of Commerce leadership program - Leadership Grand Strand IX (1989).

I. Wilson Baker, Photographer

   When I. Wilson Baker entered the University of South Carolina in the 1970s, he didn't know what major would be right for him. Although he graduated in business, he returned to study marine science and photography. Through this course work, Baker found his love and respect for nature and the great outdoors fueled his passion to capture those images on film.

   In 1980, Baker entered the world of professional photography. After moving to the Charleston area in 1981, he answered the call of a variety of clients to do color and black and white work. As a result of this vast experience through the years, Baker is equally as comfortable and skilled at shooting a portrait on location for use in a corporate brochure as he is shooting a piece of raw land for a developer or a product shot in his studio.

   Over the last decade, Baker embraced digital photography – incorporating his trained eye, experience, and talent with the latest technology. While he still uses film when a situation demands it, he likes the control that today's technology brings to his profession, as well as the instant gratification it affords his clients.

   Technology has also allowed Baker the opportunity to delve into fine art photography. Inspired by the magnificent South Carolina Lowcountry and its varied lifestyle, he now offers images, including panoramas, for framing. Using an in-house, high-end Giclée printer, Baker can now control the color and quality of his own fine art reproductions.

   The I. Wilson Baker Photography Studio is located at 1094 Morrison Dr. in downtown Charleston, S.C. For information, please call (843) 577-0828.

Kimberly Duncan, President, Altman Group
   Kimberly Duncan, a Lowcountry native, graduated from the University of South Carolina in 1985. She is President of Altman Group Communications in Pawleys Island, SC. Founded in 1993, her company addresses a wide variety of marketing needs for small- to-medium sized businesses without in-house marketing staff. Specialties include comprehensive marketing management, special events planning and trade show promotion/management.

   Kimberly is probably best known for her skills as a copywriter. In fifteen-plus years, she's written a bit of everything for all types of businesses - magazine articles, newsletters, history essays, brochure and advertising copy, visitor guides, annual reports, restaurant reviews, direct mail and more. Marketing and/or copywriting clients have included Brookgreen Gardens, Plantation Federal Bank, Carolina Opry, Sunny Day Magazine, Strand Magazine, Alabama Theater, The Litchfield Company, Waccamaw Community Foundation, Prince George Sotheby's International Realty, Debordieu Country Club, The Reserve Golf Course and Marina, SC's Department of Natural Resources, Sun News and others.

   Kimberly is co-author of The Insiders' Guide to Myrtle Beach and the Grand Strand, and is the co-publisher and editor of a popular regional publication called Lowcountry Companion.

Kimberly Duncan, 843.237.3899

Altman Group Communications President, Writer
Full Service Marketing for Small Business Owners

Lowcountry Companion Editor, Co-Publisher
Georgetown County's Finest Guide to Georgetown County's Finest Things