Through its Affiliate network, Upriver Studio connects a variety of marketing
services beyond its own specialties based on client need.
Services
Brand Strategy
Positioning
Concepting
Communications
Planning
Budgeting
Media
Planning
Buying
Products
Brand Management
Experience Management Systems
Marketing Communications Plans
Media Plans
Affiliate Profiles
Kim Fox, Owner, Fox Marketing, Inc
Kim is a proven leader with two decades of marketing, advertising and promotional experience. She has strong strategic planning, organizational skills and extensive experience in helping companies build brands and effective communication programs.
She most recently served as the Director of Marketing for The Litchfield Company. Since 1994, Kim’s primary role was to direct the marketing team efforts with strategic and integrated planning. She developed and managed the in-house agency for the company. Her responsibilities included research, branding, advertising, public relations, collateral, and promotion/event execution for all sales centers, resort communities, residential product, recreational amenities including private golf club and harbor marina, commercial offerings, and re-sales for any property developed and/or sold by The Litchfield Company.
Prior to The Litchfield Company, Kim served in Account Management and Production Management positions for two advertising agencies: Davis Advertising (1989 – 1992) in Charleston, South Carolina and FKQ Advertising (1992 – 1994) in Clearwater, Florida. Her client industry list ranged from real estate, financial institutions, and restaurant/hospitality to business-to-business. Previously, she served as Director of Marketing for Briarcliffe Mall (1986 – 1989- currently named Colonial Mall) of Myrtle Beach, South Carolina and Advertising/Public Relations Director for Litus Corporation, a local real estate developer. In both positions, Kim was responsible for all branding, planning, advertising, public relations, collateral, promotions, special events, etc.
Kim is also very active in the community. Currently, she is a board member for the Georgetown County Visitors Bureau and the Pawleys Island – Festival of art and music.She is a member of All Saints Church, Pawleys Island. Kim earned her B.A. in Mass Communications from the University of South Florida and gained retail marketing knowledge from the International Council of Shopping Centers/Marketing Institute. She is a graduate from the Chamber of Commerce leadership program - Leadership Grand Strand IX (1989).
Mike McCaffrey, Creative Director
2001 – Present At Large Marketing Solutions – Greenville, SC
Owner, Creative Director
Experience Engineering – Greenville, SC
1996 – 2001
VP, Experience Director
Arrow Electronics, General Motors, IBM Advanced Business Institute, The Litchfield Company, Office Depot, The Peace Center, Rehabilitation Institute of Chicago, University Hospital FKQ Advertising – Tampa, FL
1990 – 1996
Associate Creative Director
Busch Gardens, Clearwater Nissan, Dollar Rent A Car, The Florida Orchestra, H. Lee Moffit Cancer Center, Kash n' Karry Food Stores, Melitta Coffee, Lexus of Tampa Bay, Progressive Insurance, St. Petersburg Times, Rutenberg Homes, Super Kmart, The Tampa Bay Storm, Tech Data Corporation, The United Way Levy, King & White – Buffalo, NY
1987 – 1990
Copywriter
The Buffalo News, Canandaigua Wines, Empire of America, Elios Pizza, Ford Dealers, WNY, Ingram Computer, Millard Fillmore Hospital, Pennwalt, St. Bonaventure University BJK&E – Southfield, MI
1987
Copywriter
Chrysler-Plymouth, Firestone Mastercare Lintas: Campbell-Ewald – Warren, MI
1985 – 1987
Copywriter
AC-Delco, Bridgestone Tires, Chevrolet, Delco Products, Eastern Airlines, First Federal of Michigan, Kelly Services, Mennen, National Car Rental, Rockwell International Education
University of Michigan
Bachelor of Arts, English
Cranbrook Institute
I. Wilson Baker, Photographer
When I. Wilson Baker entered the University of South Carolina in the 1970s, he didn't know what major would be right for him. Although he graduated in business, he returned to study marine science and photography. Through this course work, Baker found his love and respect for nature and the great outdoors fueled his passion to capture those images on film. In 1980, Baker entered the world of professional photography. After moving to the Charleston area in 1981, he answered the call of a variety of clients to do color and black and white work. As a result of this vast experience through the years, Baker is equally as comfortable and skilled at shooting a portrait on location for use in a corporate brochure as he is shooting a piece of raw land for a developer or a product shot in his studio. Over the last decade, Baker embraced digital photography – incorporating his trained eye, experience, and talent with the latest technology. While he still uses film when a situation demands it, he likes the control that today's technology brings to his profession, as well as the instant gratification it affords his clients. Technology has also allowed Baker the opportunity to delve into fine art photography. Inspired by the magnificent South Carolina Lowcountry and its varied lifestyle, he now offers images, including panoramas, for framing. Using an in-house, high-end Giclée printer, Baker can now control the color and quality of his own fine art reproductions. The I. Wilson Baker Photography Studio is located at 1094 Morrison Dr. in downtown Charleston, S.C. For information, please call (843) 577-0828. Charleston Images
charleston images
info@charlestonimages.com
Kimberly Duncan, President, Altman Group
Kimberly Duncan, a native of the South Carolina Lowcountry, graduated from the University of South Carolina in 1985. She is President and owner of Altman Group Communications in Pawleys Island, SC. Founded in 1991, her company addresses a wide variety of marketing needs for small-to-medium sized businesses without in-house marketing staff. Specialties include comprehensive marketing management, special events planning and trade show promotion/management.
Kimberly is probably best known for her skills as a copywriter. In the past fifteen years, she's written a bit of everything for all types of businesses - magazine articles, newsletters, history essays, brochure and advertising copy, visitor guides, annual reports, restaurant reviews, direct mail and more. Copywriting clients have included Brookgreen Gardens, Plantation Federal Bank, Carolina Opry, Sunny Day Magazine, Strand Magazine, Alabama Theater, The Litchfield Company, Waccamaw Community Foundation, Prince George Sotheby's International Realty, Debordieu Country Club, Prince George Sotheby's International Realty, The Reserve Golf Course and Marina, SC's Department of Natural Resources, Virginia Explorer, Shorelines Magazine, Sun News and others.
Kimberly is co-author of The Insiders' Guide to Myrtle Beach and the Grand Strand, and is the co-publisher and editor of a popular regional publication called The Lowcountry Companion.
Steve Catlin,
President, Steve Catlin Creative
Pawleys Island, SC
Awards
Recipient of more than 200 awards nationally and internationally including:
• The One Show Awards, New York, NY. 16 awards, 2 Gold Medals, 2 Silver Medals
• 12 Communications Arts Certificates
• The Canadian Billboard Hall of Fame. Two Gold Billies
• The Cannes Film Festival Award Show, Cannes, France. 2 Cannes Lions & 2 certificates
• Print Magazine’s selection of The Best Newspaper Ad of All Time. (Purina Pet Foods, “Bulldog”.)
• The Andy Award Show, Toronto, Ont. Canada. 6 Gold Awards, 8 Silver awards and a total of 13 honorable mentions.
• 12 Clio Certificates
• The Art Directors Award Show, Toronto, Ont. Canada. 9 Gold awards, 11 silver awards and 44 Certificates of Merit
Employment
• Vice President, Creative Director, McKim Advertising, Montreal, Quebec, Canada
• Vice President, Creative Group Head, Scali, McCabe, Sloves Advertising, Toronto, Ont.
Canada
• Vice President, Creative Manager, McCann Erickson Advertising, Toronto, Ont. Canada
• Senior Writer for Euro-Team, McCann Erickson, London, England
Credentials
• Ontario College of Art, Teacher for creative writing
• Contributing writer on “The Year of The Child” for Unicef.
• Contributing writer for SCTV Comedy Series.
• Writer/Producer for “ A Man and His Mission,” with the late Cardinal Leger
• Advertising judge for many awards shows, including Clio Awards show, Toronto
• Art Directors Show and Marketing Awards Show
• Member, Past Board of Directors for Unicef, Canada
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